What is Internet Marketing?
Internet marketing or Online marketing is a way to reach potential customers through web-based mediums. The old methods of print-based advertising are not as effective as they once were. Most of today’s consumers have no idea where there printed Phone Ad book is, if they have one in their homes at all. They are searching for goods and services using their phones, computer, or Tablet devices.
Online marketing in Houston, TX is the new standard for reaching today’s tech-savvy customers. In today’s society when we have a question or need for a product or service we turn to our computers for solutions.
Paper-based, phone book and radio advertising are not as effective as they were in the past. Nearly all consumers (97%) now use online
media when researching products or services.
Many business owners believed that only young people use these technologies but in fact, nearly all of the buying public now use them. We can help you own internet marketing Houston TX for your particular niche. We can help you from the beginning steps of creating your initial web presence, on to maintaining interaction with customers and potential customers.
The internet is a marketing tool with an overwhelming number of options. Where should a small business owner start? That was one of the main questions we asked in a recent Smart Hustle interview with Amy Vernon, content …
Innovate or Fail
Marketing has also shifted from a one-way broadcast to a multi-point conversation. In the past, communications were “broadcast” exclusively through mass marketing channels like radio, TV, and newspapers. With social media, however, much of the communication is controlled by the prospects through services like Facebook and Twitter, which have more than 700 million members combined—and YouTube, which gets 300 million visitors a month.
Each of these methods gives you more measure-able results. These are sources of initial and mostly one time visits to your website or your web presence. How do you get potential customers to engage with you, and how do you keep that interaction going?
Make sure that your business is listed in Local Search like Google and Bing local search. If you do not know how to, or do not want to maintain and monitor your business’ web presence, then hire an Online Marketing company to do it for you.
Guard Your Reputation
In the Old West your word was your bond, and many times you could seal a deal with just a handshake. In the Online era your online reputation is everything! Most potential customers will go to sites like Yelp or Facebook to see what others have to say about you and your business before they will take the time to try to contact you.
If you can not be found online, then you lose. If what they find online about you or your business is all negative then you lose again. Most people tend to complain online more than they praise you online. So if the complaint sites are the only places that your business name can be found then you are seriously hurting your business.
Give your customers more than they expected. When you over-deliver, they will notice and may be willing to pay a higher price to maintain that level of service.
You Need An Email List
Just about every successful email marketer on the planet has an email list. They not only have a list, but they market to their list consistently. They also send non-marketing emails that are interesting to the people on their list. They encourage the members on their list to interact with them through their social media platforms, offering them freebies, discounts or some type of reward for staying engaged.
Ask your existing customer to connect with you on Facebook, Twitter and any other social media outlets that you have created for your business. Keep them updated about your products, any new releases, or sales promotions that you may have going on. Help them to find or get what they need from you and your business right now.
Tools to Build Your Online Business
Create ways for customers to order and pay for your product or service online. If they can order from you automatically online then you have created a passive income stream that makes you money even while you are sleeping.
You need a knowledgeable expert to help you plan and execute online and mobile marketing strategies with zero extra effort on your part. Review our pages and contact us for a no-obligation consultation.
For an Online Marketing system that works Click Here then click the Get Started button.
Stephen Johnson
Zhaan Michel Inc.